Privacy Policy
Last Updated: August 13, 2026
Welcome to VIA Flower (“we,” “our,” or “us”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use the VIA Flower mobile application (the “App”) to purchase and arrange delivery of flowers.
By using VIA Flower, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We collect and use information that is necessary to provide our services, process orders, manage user accounts, communicate with customers, and deliver flowers.
Personal Information
Depending on how you use the App, we may collect:
Name:
Used to identify you and correctly address you or the recipient of your flower order.
Email Address:
Used for account management, order confirmations, order-related communications, and customer support.
Phone Number:
Used to manage your account and contact you regarding your order or delivery, including situations where the delivery driver needs assistance locating the recipient.
Billing and Shipping Address:
Used to process your order and deliver flowers to the requested address.
Order Information:
We may retain information about orders you place through the App, including the products ordered, order status, delivery information, and order history.
Device or App Identifiers
VIA Flower uses Firebase Cloud Messaging (FCM) to provide push notifications.
Firebase may process identifiers associated with your app installation, including a Firebase Installation ID (FID) and notification registration information, to enable push notifications to be delivered to your device.
These identifiers are used for app functionality and service-related notifications. We do not use these identifiers for advertising or targeted advertising.
Firebase Cloud Messaging uses Firebase Installation IDs to identify app installations for message delivery.
Location Information
VIA Flower does not collect, store, or track your precise GPS location.
The delivery address is manually provided by the user when placing an order. We use the address provided by the user to arrange delivery.
Payment Information
VIA Flower does not collect or store your complete credit card number, debit card number, CVV, or other full payment-card details.
Payments may be processed through our third-party payment processor. Payment information entered into the payment interface is handled by the applicable payment processor according to its own privacy and security policies.
2. How We Use Your Information
We use information collected through VIA Flower for the following purposes:
- To create and manage user accounts.
- To process and fulfill flower orders.
- To arrange delivery to the address provided by the customer.
- To send order confirmations and order-status updates.
- To send service-related push notifications.
- To communicate with customers regarding their orders.
- To respond to customer-service requests.
- To maintain and operate the App.
- To protect the security and integrity of our services.
- To comply with applicable legal, tax, accounting, and regulatory requirements.
We do not use device or app identifiers for advertising or targeted advertising.
3. Push Notifications and Firebase Cloud Messaging
VIA Flower uses Firebase Cloud Messaging (FCM) to deliver push notifications.
When you enable notifications, Firebase may process information associated with your app installation, including a Firebase Installation ID and notification registration information, to deliver notifications to your device.
Push notifications may be used for purposes such as:
- Order confirmation.
- Order status updates.
- Delivery updates.
- Important service notifications.
- Other communications necessary for the operation of VIA Flower.
- The identifiers used for FCM are used for app functionality and notification delivery. They are not used by VIA Flower for advertising or targeted advertising.
- You may manage notification permissions through your device settings.
4. Authentication and Account Information
VIA Flower may use authentication services, including Firebase Authentication, Google Sign-In, and Apple Sign-In, to allow users to create and access accounts.
Depending on the authentication method you choose, the authentication provider may provide information such as your name, email address, or an account identifier.
We use this information to authenticate your account, maintain your account, and provide the services available through VIA Flower.
Firebase Authentication may also process certain technical information, such as IP addresses and Firebase-generated user identifiers, as part of authentication and security functions.
5. Information Sharing
We do not sell, rent, or trade your personal information.
We may share necessary information with service providers when required to provide VIA Flower services.
Delivery Partners
We may provide your name, phone number, and delivery address to the courier or delivery service responsible for delivering your flower order.
Payment Providers
Payments may be processed by a third-party payment processor. We do not store your complete payment-card information.
Firebase
We use Firebase services, including Firebase Cloud Messaging, to support authentication and push notification functionality.
Firebase may process information necessary to provide these services. Firebase states that information collected by its SDKs is encrypted in transit and may be processed by third-party subprocessors that assist in providing Firebase services.
Legal Requirements
We may disclose information when required to do so by applicable law, regulation, legal process, court order, or valid request from a governmental authority.
6. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide our services.
- Fulfill and maintain records of orders.
- Maintain user accounts.
- Provide customer support.
- Resolve disputes.
- Meet legal, tax, accounting, and regulatory requirements.
When information is no longer required, we may delete or anonymize it in accordance with our data-retention practices and applicable laws.
7. Data Deletion
You have the right to request deletion of your account and personal information, subject to information that we are legally required to retain.
If the VIA Flower App provides an account deletion option, you may request deletion directly through the App.
You may also request deletion by contacting us:
Email: info@viafuneral.com
Delete My Data – VIA Flower
We may verify your identity before processing a deletion request.
Eligible deletion requests will be processed within a reasonable period, subject to applicable legal and regulatory requirements.
8. Data Security
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Information transmitted between the App and our servers is protected using secure communication technologies such as HTTPS/TLS.
However, no method of transmission over the Internet or electronic storage is completely secure. Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security.
9. Children’s Privacy
VIA Flower is not intended for children under the age of 13.
We do not knowingly collect personally identifiable information from children under 13.
If we become aware that we have collected personal information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information.
10. Third-Party Services
VIA Flower may use third-party services to provide specific functionality, including authentication, push notifications, maps, and payment processing.
These services may process information according to their own privacy policies and terms.
The third-party services used by VIA Flower may include:
- Firebase
- Google Sign-In
- Apple Sign-In
- Firebase Cloud Messaging
- Third-party payment processing services
We encourage users to review the privacy policies of applicable third-party service providers.
11. No Advertising or Targeted Advertising
VIA Flower does not use personal information or device/app identifiers for targeted advertising.
We do not use the Firebase notification identifiers described in this policy for advertising purposes.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we will update the Last Updated date at the top of this Privacy Policy and publish the revised version.
We encourage you to review this Privacy Policy periodically to remain informed about how we handle your information.
13. Contact Us
If you have any questions about this Privacy Policy, our data practices, or your personal information, please contact us.
Email: info@viafuneral.com
Last Updated: August 13, 2026
Address
Tower Office 1912 Dubai